Michael Morrison
Sotheby's International Realty
Marketing Plan
Michael's marketing plan has been named to be the best in the United States and has won several other luxury home marketing awards. The following is a fluid list that Michael pulls from to market a home.
- Place a prestigous Sotheby's International Realty signage on your property
- Personally show your home and not use an assistant as the primary showing contact, review the pros and cons of using a lockbox and offer our white glove service
- Utilize as an option, electronic signature gathering through www.Docusign.com The first agent in the area to use technology for contracts to save clients time and paperwork hassle
- Placement into the Sotheby's Auction House Network locations around the world Sample Auction House Brochure
- Placement among other unique properties at www.SothebysRealty.com
- Placement through the Sotheby's International Realty offices in over 41 Countries and Territories, reaching in excess of 10,000 agents
- Advertising in the Tacoma News Tribune search engine, www.HomeFinder.com and www.SouthSoundHomes.com
- Strategic placement on www.Realtor.com with expanded listing photos and banner ads for certain zip codes
- Brand your property with a website and promote that website Sample Website
- Placement to over 130 online newspapers, Miami, New York, Chicago, Boston, Los Angeles, Tacoma and more etc.
- Placement into the Northwest MLS (Local MLS)
- Placement to other brands that subscribe to IDX(Internet Data Exchange) Including but not limited to ReMax, John L Scott, Windermere, Keller Williams and Coldwell Banker Bain
- High end photo shoot of your property with props as needed (Michael personally attends photo shoots and helps direct shots that will help sell your home)
- Utilize a graphic artist as needed
- Have a floor plan rendering done as needed. Sample Floor Plan
- Produce high end and full color marketing pieces for your home Sample Flyer Sample Booklet
- Market to target high producing agents
- Hold a broker's open to producing agents of the Area
- Post Open Houses to www.OpenHouse.com when held to the general public
- Direct mail marketing pieces to potential buyers of your home
- Review your home at our weekly focus group meetings of agents
- Post to Wall Steet Journal www.WSJ.com
- Post to International Herald Tribune www.IHT.com
- Post to Google
- Post to www.NWCoast.com (Out of Area, Saltwater and Upper End Buyers)
- Post to Yahoo
- Post to Trulia
- Post to www.OverStock.com
- Post to Zillow
- Post to Facebook
- Post to www.FrontDoor.com (Owned and operated by HGTV and promoted on that TV channel)
- Issue email alerts to those in Michael's database including prospective buyers that have requested email alerts
