Brand Comparison
There are specific differences in the marketing of distinctive properties that you should be aware when you are selecting both the company and agent to represent you and your home.
|
Michael & Sotheby's |
John L Scott |
Windermere |
Coldwell Banker |
Remax |
Keller Williams |
| Specialize in Upper End Homes |
Yes |
No |
No |
No |
No |
No |
| International Reach |
Yes |
Regional Only |
Regional Only |
Partial |
Web Only |
Web Only |
| Staffed Quality Control |
Yes |
|
|
|
|
|
| Utilize Graphic Artist |
Yes |
|
|
|
|
|
| Post to SouthSoundhomes.com owned by News Tribune |
Yes |
Varies |
Varies |
Varies |
|
|
| Holds Open Houses |
Yes |
Varies |
Varies |
Varies |
Varies |
Varies |
| Market w/ Architectural Digest |
Yes |
|
|
|
|
|
| Market w/ Frontgate |
Yes |
|
|
|
|
|
| Brand Each Property w/ Unique URL |
Yes |
|
|
|
|
|
| Post to 16+ Internet Sites |
Yes |
|
|
|
|
|
| Advertise to Local Affluent |
Yes |
|
|
|
|
|
| Has the market share of Lakewood Waterfront, View and Luxury Home Sales |
Yes |
No |
No |
No |
No |
No |